Wednesday, October 1, 2008
Keep it clear...and ethical.
Sometimes we forget that we must be clear, concise, and appropriate with our fonts and colors. Sal DeVito has a checklist for us during our method of creating fresh advertisements. In Robin Landa's "Advertising by Design", DeVito says one must be brutally honest about one's work. If you fall into certain figurative categories (Sounds like advertising, too damn cute, sounds like bullshit, I've heard it before, dull, good idea but needs a stronger execution) then the chances are that you are not on the right path and you must rethink and redo your brainstorm. Ads are a phenomenal thing because they draw our attention and make us emotional, regardless of how crappy or great it is, it HAS our attention and that's power within itself. Of course, one must try to maintain ethical standards...
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3 comments:
I agree that the fonts and colors are very important factors of design; however, the powerful image grabs the first impression until it goes to the fonts or color.
In all things they symbols regain supreme. I remember this from Smashing Pumpkins album art. Hidden messages, symbolic imagery is what I think lures us to an ad. Creative ideas help and there are cute ads that appeal to emotions. And, in the end that is what we are trying to do as artist right? Convey or arouse a human emotion and in process: persuasion to purchase products/services.
The overall design is what catches are attention but in order to have great design it is important to have great handle on typography as well as layout and color scheme.
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