Posters

In chapter four of David Crow's Visible Signs, I received punctual information on page 74. Crow talks about Frank Jefkins and his three basic principles of effective advertisement writing. The first is that the advertisement should be of interest and value to the reader. The second asset it should have is that it should be precise and as quick to the point as possible. The third is that it not only has to be precise, but it also has to be concise, meaning that one should only say what needs to be said in the fewest necessary words. Less is more. Also, the whole anchorage versus relay series helped me understand posters that use text to draw away from the image and posters that use images and very little text to draw one in and help them to further examine the poster in awe. I specifically liked the 77th Black Dawn Disaster by Alan Murphy because of the many series of faces and text--it kept one guessing as to what the heck was going on in that very "scene" of action.