McDonald's is kid friendly: a) Ronald McDonald b) "Play Place" c) "Happy Meal". They are now focusing on health and fitness via their healthy replacements i.e. a bottle of water and salad instead of fries and a coke. Jack in the Box is more on the "we're going to stuff your stomach" while at the same time promoting freshness i.e. "We don't make it until you order it." They differ by marketing strategies in that Jack focuses on humor i.e. Mr. Jack and his crowd of adolescent to older men. McDonald's focuses on family togetherness and community aspects of a fast food chain.
Target is perceived as fun, colorful, and welcoming with great discounts on not only the Target brand, but big-time vendors. Wal-Mart is perceived as an All-American store with ridiculous discounted merchandise within a wide array of product, however, with my personal experience I believe Wal-Mart focuses on the older crowd i.e. retired All-American citizens, per se, whereas Target is easily more culturally diverse and is geared towards the younger crowd. I would rather buy my clothing from Target rather than Wal-Mart. In the end, Wal-Mart takes the cake as far as prices, but to me it seems it is a ghetto-type of a Target.
Verizon is all about service management and customer satisfaction. After all, they are "the most reliable network". Cingular also has a pretty solidified line service, but their services are not guaranteed and their fees are somewhat ridiculous, given my personal experience. Cingular and Verizon always do battle with their phones and service plans i.e. the iPhone, compared to Verizon's enV. Now that phones are pretty much ruling everyone's life, plans are now geared to suit one's usage of minutes i.e. the great marketing strategies that suggest "Hey, you NEED a phone!"
What matters to me? I'll tell you what matters to me: honest, integrity, and intelligence. My friends would describe me as humorous, meticulous, and "super" laid back. My family thinks I am lazy, quiet, self-centered. People with first impressions believe I am charasmatic, humble, and funny.
I would definitely have to say that I am patient, mellow, and loyal.
Wednesday, April 30, 2008
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